Why subscribe?
In today's hyper-competitive attention economy, both product makers and users face a common challenge: sustaining user engagement. As product makers, we strive to optimize engagement and keep users coming back for more. Meanwhile, as users, we seek to regain control of our time and overcome the distractions that technology presents. This is where the Mindful Nudge newsletter comes in.
From writing my master's thesis at Imperial to founding the engaging wellness platform Behale, I have immersed myself in cutting-edge research and experimented with various strategies across different industries to understand, measure and optimize user engagement. My conclusion is clear: a more mindful, ethical, and humane approach is necessary to create sustained engagement in high-tech products.
A good tool is an invisible tool. By invisible, we mean that the tool does not intrude on your consciousness; you focus on the task, not the tool.
Mark Weiser
We need a paradigm shift in the way we think about engagement. By combining behavior science with calm technology principles, we can build essential and engaging products that provide value without sacrificing mindfulness.
The Mindful Nudge newsletter aims to provide you with thought-provoking insights, actionable strategies, and the latest research to empower you in building mindful, ethical, and responsible products. Together, we can revolutionize the industry and pave the way for a more conscious and engaging digital future.
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